At The Research Investment (TRI), our ultimate goal is simple: deliver the right information, the first time. What we provide enables, supports, and guides our clients in making sound, fact-based business decisions.
Value Add
For more than 30 years, TRI has been at the forefront of specialized research, business and market research solutions. Our mission is clear — to provide precise, relevant information that directly supports your most critical decisions.
We don’t experiment on our clients. We know what works and what doesn’t. Every project follows a meticulous research design process. Together, we define objectives and business goals, select the right methodologies, and balance results with your time and budget. From start to finish, we manage every detail — execution, analysis, and delivery.
Law Firm Research & Paralegal Services
In the legal field, we specialize in finding elusive documents that strengthen cases. Our expertise includes:
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Intellectual property support: Creative, non-patent prior art research that uncovers obscure and retrospective materials.
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Paralegal services: Supplemental support for legal teams, including document preparation, research, interviewing, fieldwork, data collection, and mediation services.
Each project is tailored to the specific needs of your firm and case.
Market & Industry Research
We provide actionable insight through:
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Industry profiles and analysis
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Media scans and clipping services (including RSS feeds)
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Environmental scans of competitors and markets
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Organized data presentation for decision-makers
Marketing & Branding Research
Our customized research helps craft strategies for brands, products, services, and business divisions. Core methods include in-depth interviews with prospective customers to uncover:
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Knowledge and perceptions
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Buying practices and loyalties
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Biases and brand attraction points
From packaging to messaging to naming, our research identifies what truly engages different customer segments — and why.
Institutional & Government Research
Academic Institutions
Surveys and strategic research for students, faculty, alumni, and parents. Collaborations with administrators to shape branding and marketing initiatives.
Healthcare Institutions
Market perception studies and brand development for hospitals, nursing homes, assisted living facilities, and home health organizations.
Nonprofits
Internal benchmarking (such as leadership compensation) and external stakeholder perception studies to grow visitors, memberships, and endowments.
Government Research
Decades of experience leveraging government statistics for market research. Our ability to anticipate what agencies collect — and where to access it — saves clients valuable time.
Company Intelligence
Our research extends beyond competitors to include:
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Customers, suppliers, and distributors
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Acquisition targets
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Strategic business partners
We uncover vital details about operations, strengths, weaknesses, and future plans using interviews, global databases, and specialized research techniques.
Industry-Specific Research
With over two decades of B2B research experience across diverse industries — including healthcare, biotechnology, polymers, automotive, and education — we deliver insider perspectives and actionable insights. Our knowledge of industry operations allows us to provide intelligence that informs confident decision-making.
Why Choose TRI?
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30+ years of specialized international research experience
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Woman-owned, globally active business research firm
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Proven record of uncovering difficult-to-acquire information
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Dedication to accuracy, efficiency, and ethics
With TRI, you gain more than a research provider — you gain a partner committed to your success.