Skills & Specialties

February 29, 2016

Right the First Time

Our greatest strengths are project design to meet clients’ research objectives and actionable results delivered in a clear understandable format.

Research Methodologies

We employ every methodology of a high quality market research firm or corporate research department.

We have two primary methods.

For information directly from people

  • Surveys (phone, internet, and client intranet)
  • Focus groups (local or national in formal focus group facilities and other creative venues)
  • Executive interviews (usually in-depth interviews of business executives and industry experts)
  • Mystery shopping (typically via phone to purchasing, sales & customer service personnel)
  • For information and statistical data in print and electronic sources

  • Internet (expert search capability)
  • Annual subscriptions to ProQuest, Lexis/Nexis, Hoover’s/Dun & Bradstreet and other proprietary databases
  • Social media (for business research)
  • Our own in-house document delivery company, which can find virtually anything in print, anywhere in the world
  • Government and industry statistics
  • Research Process

    We start by talking informally with clients about their business or institution – what their current situation is; how they hope to grow; what they’d like to change.

    Much of our research:

  • tests new ideas
  • explores new opportunities
  • assesses strengths & weaknesses
  • forecasts future activity
  • guides smart, fact-based business decisions
  • We devise and execute successful business research projects, from simple and straightforward to highly technical and complex.

    Our End Products consist of information, answers, pictures, documentation, statistical data, interviews, custom reports, qualitative and quantitative analysis, and recommendations – any or all, in whatever form our clients want.

    Industry Specific Research

    Our strongest suit has always been B2B research in a wide range of industries, including many Fortune 500 companies.

    We have an insider’s knowledge and understanding of certain industries due to our frequent research – for them and about them – for over 25 years:

  • Hospitals and other healthcare providers
  • Biotechnology
  • Medical devices
  • Polymers
  • Specialty chemicals and advanced materials
  • Vehicle components
  • Instrumentation
  • Heavy equipment & machinery
  • Construction materials
  • Educational institutions
  • Cultural institutions
  • We also have decades of experience, behind the scenes, as outsourced research partners of:

  • Law firms
  • Management consultants
  • Public relations firms
  • Venture capital firms
  • M&A and turnaround specialists
  • Failure analysis engineers
  • Our Greatest Strengths

  • Depth of business knowledge; understanding of business strategies
  • Wide variety of market research methods
  • No haphazard data generated
  • Best choice of project variables: data sources, approach, instruments, sampling plan, contact methods…
  • Quickly find and synthesize large amounts of information
  • Identify and intelligently interview key individuals
  • Outstanding business writing
  • Customized market analysis
  • Quantitative & statistical analysis
  • 25+ years of experience researching hundreds of industries, companies, products, technologies, and new ideas, from startups and nonprofits to Fortune 500 companies
  • We continue to cultivate our deep grounding in how industries, suppliers and customers are structured, how they operate, and the strategies they use to compete; excellent understanding of customers’ expectations and purchasing processes.